This enticed a lot of people into moving their business email to these giant corporations. Although users who had signed up prior to the free account withdrawal were”grandfathered” in and permitted to keep on with their account, there were very few upgrade options for them. This article deals with why most of the free business email services did not find it rewarding to keep their services at no price.
One of the most important concern for free email users has been technology support. If you do take an email service to your organization, when your company expands and the Proprietor is not the same as the IT Chief, then you know that you have narrowed the free services. The compensated services of most of these services was prohibitively expensive for most kinds of companies. People expected a lot of support and assistance in managing and establishing their account. This is something that Google and Microsoft business email lacked. Although they did appoint authorized service providers to help local businesses, the continuous support requirement was becoming overwhelming. This meant that for a completely free service, these companies would have to hire support personnel, without getting any direct yields. We have to remember that companies such as Google and Microsoft did not aim to make money from their mailing services. Their goal was to earn money from profiling users for advertising earnings. Microsoft’s narrative is similar. Hence there was no motive to place back the money in giving any more than their standard free capabilities.
Going together with support would be the configuration problems that people used to face. Almost every user at some point in time will need to sync or configure or join their account with some hardware device of theirs. When it’s a mobile phone or desktop or notebook, this was inevitable and should have been foreseen. However, Google Apps and Microsoft business email lacked the fundamental support infrastructure that paid email providers were offering. Hence, though their support was free, their support partners billed money and made up for its free service. This money did not benefit Google or Microsoft and thus did not assist them at all. There was no direct incentive for offering free email solutions, especially when people needed extensive support when establishing their accounts.
Google Apps for business is priced at $50 per user each year, whereas Microsoft business email charges $48 per user each year at minimum. When you understand that they also offer you a free email service until now, you feel cheated. In effect you feel you are actually paying for something that has been handed out free of charge. What most people do not realise is the free accounts come without any support or without any assistance. But nobody wants to pay only for the further support. Even though the companies are warranted in their own pricing, they are not able to meet competition, due to the simple fact they have substantial expenditures. The same as all other branded goods, company email from these large businesses also costs more, with no visual value inclusion.
A big put off for men and women who used services like Google Apps and Outlook.com was that they desired a 1 stop solution which included their website hosting, file storage and email. While Google Apps provided business email, it left a big void as far as hosting was concerned. Google did offer options such as Google Sites, however, the choices left a lot to be desired. Almost all the company email options offer their own site editor with a restricted number of templates. Beyond that no customizations can be made. The same has been the case for Microsoft’s Outlook and Office 360 service. This is one of the main factors why people prefer traditional hosting, even if they have a free alternative.